To obtain further analytics information from your portal,
you can use analytics tags for your portal resources. You can also
use analytics tags for site promotions.
Analytics tags
You can obtain specific analytics information from your
portal by using analytics tags for your portal resources. You might
want to know which types of users visit your portal site most frequently,
for example by age group or other characteristics. If you want to
address mostly young professionals, you can create an analytics tag targetAudience:youngProfessionals ;
you can then associate the tag with all resources that contain content
for this target user group. By looking at the visits on these pages
you can determine whether the main user group of your portal site
is young and new in their job.
Site promotions
You can use analytics tags to set up site promotions. A
site promotion is part of a marketing campaign that has the objective
to introduce a new product, service, or event, or better position
an existing one. A marketing campaign can consist of mailings, posters,
banners, articles, games or other web content. In WebSphere® Portal Express® a site promotion
covers the web content part of the marketing campaign. For example,
a site promotion named “Christmas 2011” can reference pictures, blogs,
and gift-shops on a web site.
Security for analytics tags and site promotions
Security for analytics tags allows you to administer which
users can view, create, or assign analytic tags, including site promotions.
The portal provides a virtual resource for site promotions and roles
on this virtual resource.